How Virtual Try-On Will Change Wholesale

Unlike electronics or books, clothes and clothing accessories are not standardized or one size fits all. Clothing and accessories are personalized and shoppers prefer to try them on before buying. The same holds true for retailers who purchase these items from wholesalers. Most retailers are still wary of purchasing wholesale clothing and accessories online.
A Shift in Shopping Preferences
However, the unique capabilities of internet and mobile technologies could create a shift in online wholesale consumption. A new wave of startups is adding value for the retailers that buy from them. Instead of simply being online stores without fitting rooms, these online distributors are offering a virtual, experiential shopping experience. These companies are incorporating the best of both the online and physical environments to create better shopping experiences for retailers.

Benefits of Visual Interactive Technology
Technology is constantly evolving. This bodes well for the online wholesalers. Offering a more "real" shopping experience could persuade many retailers to use online wholesalers. According to the International Journal of Electronic Commerce, using virtual technology to help the buyer visualize a product leads to a better reaction to the online distributor. Research suggests that virtual experiences help consumers evaluate products, compensate for lack of tactile interaction, enhance responses to distributors, and increase purchase intention.

Types of Visual Interactive Technology
Some of the commonly used forms of visual interactive technology are 3D product visualization and mix-and-match. 3D product visualization allows the buyer to see a product from various angles. Mix-and-match allow buyers to choose complimentary clothes and accessories to coordinate an outfit. The newest, fastest growing visual interactive technology is 3D virtual try-on. 3D virtual try-on is becoming increasingly well received as it becomes more personalized. Traditional, non-personalized virtual try-on uses a variety of 'models' to try on clothing or clothing accessories. In the aforementioned International Journal of Electronic Commerce, researchers found that non-personalized virtual try on had a better effect on buyers than 3D product visualization or mix-and-match features.
Personalized and non-personalized virtual try on both use models. However, the model in a personalized virtual try-on scenario is the buyer. This gives buyers a clearer, general idea of what would look good or appeal to their buyers.

Virtual Try On for Wholesale
Virtual, try-on features are relatively new in business to customer e-commerce. Currently, these features are most commonly seen in eyeglass try-on, make-up try-on, and hairstyle try-on apps and websites. Therefore, these features are even rarer in business to business e-commerce.
One of the first wholesale, e-commerce platforms to incorporate virtual try-on is the FashionTIY app. This app for wholesale fashion accessories offers a large selection of quality merchandise. It offers traditional product pictures and allows buyers to have a more interactive shopping experience through virtual try-on. The apps lets buyers take snapshots of themselves and adjust the accessories they want to try on to their corresponding body parts. For example, if a buyer is interested in a bracelet, the buyer can take a picture of his/her arm. Once the photo is taken, points appear on the image to better adjust the bracelet to the arm. After the points are adjusted, the picture is saved, and the buyer can see the bracelet on his/her arm. Also, the buyer can save the picture and use it to try many other bracelets by swiping left and right. This revolutionary feature eliminates the aversion retailers have towards online wholesaling. It gives retailers needed visual information and makes the wholesale shopping process easier. 

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